UNIQLO -Sustainability Campaign

This installation was meticulously designed to mirror the distinctive aesthetic found in UNIQLO stores, with a focus on providing a visually captivating experience while also conveying the company's unwavering commitment to sustainability. By showcasing the journey of materials from PET bottles to garment fibers, we aimed to underscore UNIQLO's innovative approach to reusing, reducing, and recycling resources. It's worth noting that many of our products now proudly feature up to 100% recycled fibers.

In the creation of this installation, we utilized nearly 100 bottles, approximately 1500 yards of yarn, 8 pounds of Poly-Pellets, and one men's UNIQLO fleece full zip jacket. Post-production, all materials were responsibly recycled or repurposed, aligning with their eco-conscious values.

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To heighten the visual impact, blue lighting gels were strategically applied to the initial waves, enhancing their graphic appeal and creating a striking contrast against the backdrop, evoking the essence of water. The arrangement of yarn over repurposed denim fabric was meticulously crafted to mimic the natural patterns of sea foam and light refraction, providing a nuanced depth to the composition. By securing the yarn to the denim, we were able to incorporate rigging elements, enabling precise control over the wave's formation and culminating in the seamless presentation of the hero product.

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Our lighting setup was thoughtfully engineered to emulate the warm radiance of a sunlit day at the beach, with a craft paper background adding texture and depth to evoke the sensation of sand. This combination of elements aimed to deliver both an engaging visual experience and a compelling narrative of sustainability and innovation.

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Learn more about RE.UNIQLO at:

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https://www.uniqlo.com/jp/en/contents/sustainability/planet/products/material/recycle/